Opinions are important. They are what question and oppose what is assumed to be right. Opinions are shaped in many different ways, some are shaped by the media, some by articles they have read, or maybe just simply what someone else told them. As important as opinions are, they are not always right. Editorial and opinion piece’s purpose is to persuade someone into agreeing to their reasons by simply their knowledge and the way they are saying it. They may not appeal to logos in their pieces, but try to draw the reader in more so with pathos and ethos. In researched argument piece’s they are carefully presented using knowledge they have obtained from various of sources appealing to the rhetorical appeal of logos which is the best logical way of persuading someone since it is more of a factual way of writing. The catch is that maybe not all their sources they used are reliable, but that same problem occurs with opinion pieces as well, but opinion pieces make you really like the writer because they focus more on their ethos. In both, I believe the audience is the same depending on what they are writing about. If the persuasive piece is directed to a certain audience then that is who it is meant for, in most cases the audience is directed to a specific group that they are trying to persuade.
Why should counterarguments be addressed when writing a researched argument? If someone neglects to mention counterarguments, how might their overall persuasiveness be affected?
Counter arguments in a researched argument are important because they show that the writer understand that there are opinions that go against theirs but regardless of that still believe that their argument is the stronger case. This ultimately helps build credibility to the author and persuades their reader to side with their side of the argument since they do address other arguments but are still able to make theirs the stronger one. Without a counter argument it may lead the reader to believe that they really haven't researched into their argument and then they are left not really sure if the argument being written about is actually a strong, valid one. Instead the readers also might want to research what the counter arguments are themselves and they ultimately could be led to side with a counter argument standpoint rather than the argument that was researched by the author.
How could reading an author's/artist's statement benefit a reader and what benefits (if any) might an author gain by writing a statement for their work?
Why when writing an Author's Statement why do the writers persuade a reader by using more of logos and ethos rather than the deeper approach of pathos?
I believe that the reason for this is that an author's statement is a type of genre. People as a whole are more likely to listen and enjoy things more with a strong pathos but they like to think that they are more logos and ethos orientated. The author's message as a genre understands this and as they're purpose is usually to have the read agree with what they write so they appeal to the audience. Thus they attempt to be more logos and ethos oriented because if the audience believes that the author and what they are about to read is more logos and ethos then they are more likely to enjoy it even if the actual content is heavily pathos.
I feel like author statements are essential, even if they're only necessary for the benefit of the author or one specific reader. Author's statements can be used to explain one's creative and rhetorical process, as well as explain the sources used. Personally, I see them as a way for an author to look back on one of their works and remember how they composed it and learn from that. The book mentioned that authors can use an author's statement to reflect on the successes and limitations of a work, so writing one is a good way to make personal progress. Authors realize that only a small niche of very interest readers may read their statement. For those readers, an author's statement might help them to understand an author's view more clearly or even help them to develop their own composition style. While an author's statement is often overlooked, I think they are essential to the growth of a composer and those who do choose to read them.
Has an ad on any social media you've used been able to persuade you to buy what they're trying to sell you? if so, what was it and why was it able to persuade you?
Although this may seem silly, many reality TV stars are able to get paid by advertising for various health an beauty brands via Instagram. By posting their own results, before and after pictures, etc. it is easy to buy into whatever they are trying to sell. Their is a vitamin brand called Sugar Bear Hair that is widely known to be jam packed with hair growth vitamins such as folic acid and biotin. Many reality TV stars and other celebrities have both bragged on and shown real results as to the positive effects this vitamin has had on their hair. After some investigation as to the legitimacy of these vitamins I purchased them and have been very happy with my results. Due to the fact that not only were they able to post their text-based testimonials, but actual before and after pictures as well persuaded me into giving these little gummy bear vitamins a shot.
Makeup advertisements are usually the most appealing to me. The women or men in the advertisement are usually flawless and unique looking leading the viewer to be persuaded into thinking they may look like that if they purchase the same makeup. Brands like Sephora or MAC are very credible too, so when someone like me sees a twitter advertisement of a brand new palette that just came out from one of these big name brands I’m usually pulling out my debit card. Also, sometimes big name brands have celebrities promote them like Kendall Jenner did with Estee Lauder or several YouTube makeup artists do with smaller makeup name labels. These advertisements are usually able to persuade with the help of rhetorical strategies.
When I decided I was going to come to Florida State I wanted to buy an FSU hat. I did a little browsing and found this black visor I really liked. However, I didnt want to order it online because it was kind of expensive. Interestingly enough, whenever I would go on Twitter or google search something a little ad of the exact hat I wanted kept popping up, and every single time I saw it I thought to myself, "Man I really really like that hat." As a result of this I never forgot about that hat which I more than likely would have simply because i'm someone that online shops very rarely. If it wasn't for the consistent ads that kept popping up I would have and the very first time I came up to visit the campus I found it at the Garnet and Gold store and bought it on the spot.
I personally feel as if ethos is used the most in advertisements because it latches onto culture of general aspirations of people in a audience that the advertisement is reaching towards. using logos or pathos seems as affective but not nearly as affective as ethos because, yes logic and pity do evoke emotions from people but aspirations of people tend to grasp them more. The aspirations of people are, generally speaking, being successful, making money, and having a loving family. While some of those things may be replaced with other things those aspirations one holds dear will resonate with them. But aspirations could not be as grand and broad as those, they could be to have a clean house or a nice lawn. Products like house cleaners and lawn fertilizers would allow you to achieve those aspirations and therefore would be desired by the marketed audience. That desire drives spending and drives a market in which economists study. Job advertisements work in a similar way be allowing people the opportunity to work their desired job to become successful and wealthy. Ethos binds together all the aspect of an advertisement and makes the advertisement successful, it combines pathos and logos together to make an advisement that works.
I believe that advertisements use the rhetorical appeals of ethos and logos the most. It is hard to say whether one is used more than the other, since there is a wide world of advertisements to analyze, but I believe that these two are seen most commonly. Pathos is not seen very often in commercials, besides animal shelter commercials, because advertisers probably don’t think that they need to connect emotionally with a consumer to get them to buy their product. I believe that the appeals of ethos and logos are utilized more frequently. Ethos is necessary because consumers need to be able to trust that the advertiser has the authority to talk about this product and be honest about it. “If you trust the expert giving the testimonial, you are more likely to trust the product.” (190) Ethos is essential to a good advertisement. Logos is also important because buyers need a logical reason to purchase a product, therefore advertisers argue logical reasons as to why people need what they are selling.
When creating an ad spreading awareness of the harmful effects of smoking (or persuading others to stop smoking) for example, which medium would you believe to be most effective and why?
The subject of cigarettes these days has reached a point where people are understanding that it causes true harm. Past generations have seen cigarettes as a trend and the younger generation now has seen what the effects of smoking are. Therefore, since many people throughout the world have had personal experience with someone who has had health issues due to smoking I feel that the most effective way to advertise against them would be utilizing pathos. Creating an emotional message that is easy to relate to can really affect an individual’s life personally causing them to influence a friend or family member to stop smoking. Also through pathos, the advertisers have the ability to use a range of many different situations that can lead to numerous effective commercials. These can include family oriented commercials in which a member of the family passed away due to cancer caused by cigarettes or a child receives health issues because a father was smoking.
Advertisements use rhetorical appeals to capture the audience's attention and persuade them into buying or giving into their products and services. By appealing to the audience's desires, they are better able to sell products. People feel like they need a reason to spend money, so the entire purpose for an advertisement is to persuade the audience into giving away their time and/or money. The ethical appeal is what really convinces the audience and gets them to trust who they are giving their money to. Logos is also important because the audience needs to see some type of logic behind spending their money on something.
Which rhetorical appeal is the most important when it comes to persuading an audience to take the same stance that you have on an issue? (Not an advertisement question)
Visuals are very important in captivating the audience, and are more likely to attract all different people, and are more universal than one written language. Not everyone can read, however everyone can depict the advertisement by the picture. For example, when advertising towards a group of kids, bright visuals are crucial. More often than not, people remember the picture, and not the words. For example, if someone was driving on the highway, the billboard with a large, colorful image is more likely to leave an impact on someone than one with just words. This makes people want to look further into the advertisement, simply because it grabs their eye. Another example of the importance of visuals is commercials. Every company tries to make their commercial as memorable as possible. Have you ever seen a commercial that just runs words on the screen? Probably not, because it would never resonate with the viewers.
What are the different purposes for including rhetorical appeals in an Author/Artist Statement? Is a statement less effective if these appeals are not included? Why?
Advertisements are mostly recognized to be a technique to sell a product, but that isn't their sole purpose. Some can use it as a form of publicizing a cause. An example of this is billboards. Most billboards promote products and services, but I have seen one of just an American flag. It's not selling anything, its purpose was to promote the USA and show patriotism. Another example of this is religious signs. There are different religious groups that want to promote their beliefs, hoping to reach out to new people. They're not trying to sell the religion, they want to bring in new members to expand their ideology. It's not rare to find one of these types of advertisements. Therefore, trying to sell a product isn't the sole purpose for advertisements.
Why is it that collages focus primarily on the visual aspect of people rather than the other senses such as sound or sent? Is it because of the limit of technology to share the other senses? If so why is vision the primary medium?
In my opinion, you cannot say whether collages/visual arguments are more successful than an author's/artist's statements. The difference to say which is better is truly subjective. Each person is different in the world and runs on a different schedule. While some people sit bored able to read through many different full articles and statements every day, others just do not have that time. So is it fair to say visual arguments are a quicker way for people to see their stands on a subject, yes it is. But, whether to say it is more successful and effective than getting the true message across that cannot be said. This is a truly subjective thing, everyone has their own opinion. To me, the faster easier way of collages/visual arguments is more successful, but the person next to me may feel the complete opposite so truly we cannot tell.
When creating a persuasive article, you should use sources that would be considered credible. Sources, for example, like wikipedia are not the most reliable. Anyone can post something on there. School research websites or scholarly pages would be considered credible. Ones where the information is researched and confirmed by many before it is placed there. Credible sources are important for persuasion because if people aren't familiar with something or not sure and they see you used a not so trustworthy source, they will have a hard time believing you. To have a strong argument that you can support, you need to have multiple sources to back it up. Also, if it is a topic that has past history or results, you could pull that information up and incorporate it into your argument as well. The research you do for a persuasive article should be for anything that can help you create a strong and informal argument to try and win them over.
I think that the characteristics of an effective persuasive piece depends on its audience. Speaking for myself, something that is effective in persuading me is firstly something that I would already be inclined to believe in the first place. I'm sure that this is true of most people, so an editorial about why Hillary Clinton should be president is probably aimed towards a more liberal audience, even though they probably don't need much convincing to vote for her. Conservative populations, the audience one would think the editorial is meant to convince, have their own literature about why their candidate is the better choice and know that such persuasive pieces often showcase more biased, carefully selected information. I think the best chance such a piece has at actually persuading someone would be seen in an independent voter who is having more trouble deciding between candidates. Each party prefers their own persuasion!
In my opinion, the answer to that would depend solely on the audience you are attempting to reach and what type of product/company you are trying to promote. The purpose of an advertisement is to persuade as many people as possible to purchase a particular product or listen to the message the producer is trying to get across. A target audience may not always be the largest audience, or it could very well be everyone. For example, as we drive down the interstate, we often see images of people in seat-belts on billboards with phrases like "Click it or ticket" which promote the use of a seat-belt whilst operating a motor vehicle. These billboards are placed strategically on interstates and freeways to consumer population as a whole. On the other hand we may see a video advertisement on YouTube of a lung cancer patient discussing his/her struggles with addiction and how it has impacted them. This ad would only be applicable to the computer-savvy audience who smokes. Much fewer people.
How does the purpose and audience of editorial/opinion pieces differ than researched arguments?
ReplyDeleteOpinions are important. They are what question and oppose what is assumed to be right. Opinions are shaped in many different ways, some are shaped by the media, some by articles they have read, or maybe just simply what someone else told them. As important as opinions are, they are not always right. Editorial and opinion piece’s purpose is to persuade someone into agreeing to their reasons by simply their knowledge and the way they are saying it. They may not appeal to logos in their pieces, but try to draw the reader in more so with pathos and ethos. In researched argument piece’s they are carefully presented using knowledge they have obtained from various of sources appealing to the rhetorical appeal of logos which is the best logical way of persuading someone since it is more of a factual way of writing. The catch is that maybe not all their sources they used are reliable, but that same problem occurs with opinion pieces as well, but opinion pieces make you really like the writer because they focus more on their ethos. In both, I believe the audience is the same depending on what they are writing about. If the persuasive piece is directed to a certain audience then that is who it is meant for, in most cases the audience is directed to a specific group that they are trying to persuade.
DeleteWhat elements of an author's statement help create it into a genre?
ReplyDeleteWhy should counterarguments be addressed when writing a researched argument? If someone neglects to mention counterarguments, how might their overall persuasiveness be affected?
ReplyDeleteThis comment has been removed by the author.
DeleteCounter arguments in a researched argument are important because they show that the writer understand that there are opinions that go against theirs but regardless of that still believe that their argument is the stronger case. This ultimately helps build credibility to the author and persuades their reader to side with their side of the argument since they do address other arguments but are still able to make theirs the stronger one. Without a counter argument it may lead the reader to believe that they really haven't researched into their argument and then they are left not really sure if the argument being written about is actually a strong, valid one. Instead the readers also might want to research what the counter arguments are themselves and they ultimately could be led to side with a counter argument standpoint rather than the argument that was researched by the author.
DeleteHow could reading an author's/artist's statement benefit a reader and what benefits (if any) might an author gain by writing a statement for their work?
ReplyDeleteWhat element of genre is most crucial to persuading an audience?
ReplyDeleteWhy when writing an Author's Statement why do the writers persuade a reader by using more of logos and ethos rather than the deeper approach of pathos?
ReplyDeleteI believe that the reason for this is that an author's statement is a type of genre. People as a whole are more likely to listen and enjoy things more with a strong pathos but they like to think that they are more logos and ethos orientated. The author's message as a genre understands this and as they're purpose is usually to have the read agree with what they write so they appeal to the audience. Thus they attempt to be more logos and ethos oriented because if the audience believes that the author and what they are about to read is more logos and ethos then they are more likely to enjoy it even if the actual content is heavily pathos.
DeleteWhat are the criteria's when formulating a researched argument?
ReplyDeleteWould you say that collages/visual arguments are more successful than an author's/ artist's statements?
ReplyDeleteDo you think author statements are really essential in pieces created by the author or are just something extra that many don't really look at?
ReplyDeleteI feel like author statements are essential, even if they're only necessary for the benefit of the author or one specific reader. Author's statements can be used to explain one's creative and rhetorical process, as well as explain the sources used. Personally, I see them as a way for an author to look back on one of their works and remember how they composed it and learn from that. The book mentioned that authors can use an author's statement to reflect on the successes and limitations of a work, so writing one is a good way to make personal progress. Authors realize that only a small niche of very interest readers may read their statement. For those readers, an author's statement might help them to understand an author's view more clearly or even help them to develop their own composition style. While an author's statement is often overlooked, I think they are essential to the growth of a composer and those who do choose to read them.
DeleteHas an ad on any social media you've used been able to persuade you to buy what they're trying to sell you? if so, what was it and why was it able to persuade you?
ReplyDeleteAlthough this may seem silly, many reality TV stars are able to get paid by advertising for various health an beauty brands via Instagram. By posting their own results, before and after pictures, etc. it is easy to buy into whatever they are trying to sell. Their is a vitamin brand called Sugar Bear Hair that is widely known to be jam packed with hair growth vitamins such as folic acid and biotin. Many reality TV stars and other celebrities have both bragged on and shown real results as to the positive effects this vitamin has had on their hair. After some investigation as to the legitimacy of these vitamins I purchased them and have been very happy with my results. Due to the fact that not only were they able to post their text-based testimonials, but actual before and after pictures as well persuaded me into giving these little gummy bear vitamins a shot.
DeleteMakeup advertisements are usually the most appealing to me. The women or men in the advertisement are usually flawless and unique looking leading the viewer to be persuaded into thinking they may look like that if they purchase the same makeup. Brands like Sephora or MAC are very credible too, so when someone like me sees a twitter advertisement of a brand new palette that just came out from one of these big name brands I’m usually pulling out my debit card. Also, sometimes big name brands have celebrities promote them like Kendall Jenner did with Estee Lauder or several YouTube makeup artists do with smaller makeup name labels. These advertisements are usually able to persuade with the help of rhetorical strategies.
DeleteWhen I decided I was going to come to Florida State I wanted to buy an FSU hat. I did a little browsing and found this black visor I really liked. However, I didnt want to order it online because it was kind of expensive. Interestingly enough, whenever I would go on Twitter or google search something a little ad of the exact hat I wanted kept popping up, and every single time I saw it I thought to myself, "Man I really really like that hat." As a result of this I never forgot about that hat which I more than likely would have simply because i'm someone that online shops very rarely. If it wasn't for the consistent ads that kept popping up I would have and the very first time I came up to visit the campus I found it at the Garnet and Gold store and bought it on the spot.
DeleteWhich rhetorical appeal do you feel advertisements utilize the most?
ReplyDeleteI personally feel as if ethos is used the most in advertisements because it latches onto culture of general aspirations of people in a audience that the advertisement is reaching towards. using logos or pathos seems as affective but not nearly as affective as ethos because, yes logic and pity do evoke emotions from people but aspirations of people tend to grasp them more. The aspirations of people are, generally speaking, being successful, making money, and having a loving family. While some of those things may be replaced with other things those aspirations one holds dear will resonate with them. But aspirations could not be as grand and broad as those, they could be to have a clean house or a nice lawn. Products like house cleaners and lawn fertilizers would allow you to achieve those aspirations and therefore would be desired by the marketed audience. That desire drives spending and drives a market in which economists study. Job advertisements work in a similar way be allowing people the opportunity to work their desired job to become successful and wealthy. Ethos binds together all the aspect of an advertisement and makes the advertisement successful, it combines pathos and logos together to make an advisement that works.
DeleteI believe that advertisements use the rhetorical appeals of ethos and logos the most. It is hard to say whether one is used more than the other, since there is a wide world of advertisements to analyze, but I believe that these two are seen most commonly. Pathos is not seen very often in commercials, besides animal shelter commercials, because advertisers probably don’t think that they need to connect emotionally with a consumer to get them to buy their product. I believe that the appeals of ethos and logos are utilized more frequently. Ethos is necessary because consumers need to be able to trust that the advertiser has the authority to talk about this product and be honest about it. “If you trust the expert giving the testimonial, you are more likely to trust the product.” (190) Ethos is essential to a good advertisement. Logos is also important because buyers need a logical reason to purchase a product, therefore advertisers argue logical reasons as to why people need what they are selling.
DeleteWhen creating an ad spreading awareness of the harmful effects of smoking (or persuading others to stop smoking) for example, which medium would you believe to be most effective and why?
ReplyDeleteThe subject of cigarettes these days has reached a point where people are understanding that it causes true harm. Past generations have seen cigarettes as a trend and the younger generation now has seen what the effects of smoking are. Therefore, since many people throughout the world have had personal experience with someone who has had health issues due to smoking I feel that the most effective way to advertise against them would be utilizing pathos. Creating an emotional message that is easy to relate to can really affect an individual’s life personally causing them to influence a friend or family member to stop smoking. Also through pathos, the advertisers have the ability to use a range of many different situations that can lead to numerous effective commercials. These can include family oriented commercials in which a member of the family passed away due to cancer caused by cigarettes or a child receives health issues because a father was smoking.
DeleteWhich method do you think would persuade a person more: an abstract picture with undertones or a clear cut paper?
ReplyDeleteWhy is use of concise detail important when composing an editorial?
ReplyDeleteHow can an author's/artist's statement influence the persuasiveness of the initial piece?
ReplyDeleteWhy do you think advertisements use rhetorical appeals?
ReplyDeleteAdvertisements use rhetorical appeals to capture the audience's attention and persuade them into buying or giving into their products and services. By appealing to the audience's desires, they are better able to sell products. People feel like they need a reason to spend money, so the entire purpose for an advertisement is to persuade the audience into giving away their time and/or money. The ethical appeal is what really convinces the audience and gets them to trust who they are giving their money to. Logos is also important because the audience needs to see some type of logic behind spending their money on something.
DeleteAs a consumer, what do you believe would be the best genre to persuade you (or another consumer)?
ReplyDeleteWhich rhetorical appeal is the most important when it comes to persuading an audience to take the same stance that you have on an issue? (Not an advertisement question)
ReplyDeleteWhat effect do visuals have on the effectiveness of advertisements? Why do you think that is important?
ReplyDeleteVisuals are very important in captivating the audience, and are more likely to attract all different people, and are more universal than one written language. Not everyone can read, however everyone can depict the advertisement by the picture. For example, when advertising towards a group of kids, bright visuals are crucial. More often than not, people remember the picture, and not the words. For example, if someone was driving on the highway, the billboard with a large, colorful image is more likely to leave an impact on someone than one with just words. This makes people want to look further into the advertisement, simply because it grabs their eye. Another example of the importance of visuals is commercials. Every company tries to make their commercial as memorable as possible. Have you ever seen a commercial that just runs words on the screen? Probably not, because it would never resonate with the viewers.
DeleteWhat are the different purposes for including rhetorical appeals in an Author/Artist Statement? Is a statement less effective if these appeals are not included? Why?
ReplyDeleteWhy is pathos an important appeal for a salesperson to use when trying to connect to an audience?
ReplyDeleteStylistically, how can an artist add dimension to their work? Can the addition of dimensions help to convey the artist's purpose?
ReplyDeleteAre advertisement solely for the use of selling products or can they serve different purposes?
ReplyDeleteAdvertisements are mostly recognized to be a technique to sell a product, but that isn't their sole purpose. Some can use it as a form of publicizing a cause. An example of this is billboards. Most billboards promote products and services, but I have seen one of just an American flag. It's not selling anything, its purpose was to promote the USA and show patriotism. Another example of this is religious signs. There are different religious groups that want to promote their beliefs, hoping to reach out to new people. They're not trying to sell the religion, they want to bring in new members to expand their ideology. It's not rare to find one of these types of advertisements. Therefore, trying to sell a product isn't the sole purpose for advertisements.
Delete
ReplyDeleteWhy is it that collages focus primarily on the visual aspect of people rather than the other senses such as sound or sent? Is it because of the limit of technology to share the other senses? If so why is vision the primary medium?
In my opinion, you cannot say whether collages/visual arguments are more successful than an author's/artist's statements. The difference to say which is better is truly subjective. Each person is different in the world and runs on a different schedule. While some people sit bored able to read through many different full articles and statements every day, others just do not have that time. So is it fair to say visual arguments are a quicker way for people to see their stands on a subject, yes it is. But, whether to say it is more successful and effective than getting the true message across that cannot be said. This is a truly subjective thing, everyone has their own opinion. To me, the faster easier way of collages/visual arguments is more successful, but the person next to me may feel the complete opposite so truly we cannot tell.
ReplyDeleteWhich different forms of research should you use while creating a persuasive article?
ReplyDeleteWhen creating a persuasive article, you should use sources that would be considered credible. Sources, for example, like wikipedia are not the most reliable. Anyone can post something on there. School research websites or scholarly pages would be considered credible. Ones where the information is researched and confirmed by many before it is placed there. Credible sources are important for persuasion because if people aren't familiar with something or not sure and they see you used a not so trustworthy source, they will have a hard time believing you. To have a strong argument that you can support, you need to have multiple sources to back it up. Also, if it is a topic that has past history or results, you could pull that information up and incorporate it into your argument as well. The research you do for a persuasive article should be for anything that can help you create a strong and informal argument to try and win them over.
DeleteHow do different styles of certain medias help you persuade different types of audiences?
ReplyDeleteHow does an providing information from an outside source help persuade someone?
ReplyDeleteWhat affect do catchy slogans/logos have when someone is looking to buy an item?
ReplyDeleteHow has media changed the way in which someone can persuade an audience?
ReplyDeleteWhat are some of the many ways in which people can advertise and which way do you think is most effective?
ReplyDeleteIn your opinion, what is the most effective way to persuade someone through composition?
ReplyDeleteI think that the characteristics of an effective persuasive piece depends on its audience. Speaking for myself, something that is effective in persuading me is firstly something that I would already be inclined to believe in the first place. I'm sure that this is true of most people, so an editorial about why Hillary Clinton should be president is probably aimed towards a more liberal audience, even though they probably don't need much convincing to vote for her. Conservative populations, the audience one would think the editorial is meant to convince, have their own literature about why their candidate is the better choice and know that such persuasive pieces often showcase more biased, carefully selected information. I think the best chance such a piece has at actually persuading someone would be seen in an independent voter who is having more trouble deciding between candidates. Each party prefers their own persuasion!
DeleteWhen creating an advertisement would you say it is more effective to target a specific audience or the consumer population as a whole?
ReplyDeleteIn my opinion, the answer to that would depend solely on the audience you are attempting to reach and what type of product/company you are trying to promote. The purpose of an advertisement is to persuade as many people as possible to purchase a particular product or listen to the message the producer is trying to get across. A target audience may not always be the largest audience, or it could very well be everyone. For example, as we drive down the interstate, we often see images of people in seat-belts on billboards with phrases like "Click it or ticket" which promote the use of a seat-belt whilst operating a motor vehicle. These billboards are placed strategically on interstates and freeways to consumer population as a whole. On the other hand we may see a video advertisement on YouTube of a lung cancer patient discussing his/her struggles with addiction and how it has impacted them. This ad would only be applicable to the computer-savvy audience who smokes. Much fewer people.
DeleteWhat are the benefits and disadvantages of looking to persuasive pieces for information?
ReplyDeleteWhat characteristics define the line between informational and persuasive compositions?
ReplyDeleteWhy is sentence structure and phrasing so important in persuasive writing? Give at least one example to support your argument.
ReplyDeleteIn what way(s) do you feel sources attribute to persuasive writing, and must every persuasive work use sources?
ReplyDelete